How much does a social media retainer cost for real estate agents?

Rice Nation Media retainer plans range from $1,100/month (Foundation, 2 reels) to $2,700/month (Premiere, 6 reels). All plans include custom scripting, on-camera coaching, monthly strategy calls, and cinematic editing mapped to the RISE content framework. A one-time Brand Snapshot is available for $350.

Is there a long-term contract for the social media retainer?

No long-term contracts. All retainer plans are month-to-month — cancel anytime. No lock-in, no cancellation fees. We earn your business every single month.

What is the RISE content framework?

RISE is Rice Nation Media's four-pillar content system: Reach (viral hooks and pattern interrupts), Influence (social proof and engagement triggers), Sell (listing launches and property content), and Educate (market expertise and authority building). Every video maps to one pillar for strategic, purposeful content.

Can I try before committing to a monthly retainer?

Yes. Rice Nation Media offers an introductory session so you can experience the coaching, direction, and quality before committing to a monthly retainer. Reach out to learn more.

What is the difference between the Foundation, Presence, and Premiere social media packages?

Foundation provides consistent baseline presence. Presence adds more content and reels. Premiere is the full-service offering — designed for top producers who want social media to actively generate leads and listing appointments every month.

Can I cancel my social media retainer at any time?

Yes. All Rice Nation Media retainer packages are month-to-month with 30 days notice to cancel. No long-term contracts, no annual commitments, and no cancellation fees.

Do I own the content created in my social media retainer?

Yes. All photos and video content are fully yours with no licensing restrictions. You can use content on Instagram, your website, email newsletters, ads, or anywhere else.

Is there a setup fee for the social media retainer?

No setup fees. The first month starts with a strategy session to align on brand, goals, and content direction. The first shoot is typically scheduled within the first two weeks.

Social Media Retainer Pricing | Rice Nation Media

The Math Behind the Content

Your Content Should Pay for Itself

The average Orange County listing commission after splits is around $10,000. If showing up consistently on social media helps you win just two extra listings this year, that's $20,000 in commissions from a monthly content investment. That's not a media expense — it's the highest-ROI marketing channel in real estate.

0%

of sellers contact only one agent — the one who's already top of mind

NAR 2024

0%

higher sales volume for agents who invest in a professional online presence

Luxury Presence 2024

0%

of agents say social media is their top lead source — but almost none have a system

NAR 2025

The System

The RISE Framework

Four pillars. Every video maps to one. This is what turns an Instagram feed from random posts into a strategic content system that generates listing appointments.

R

Reach

Go viral. Hit non-followers. Authority teaching and pattern interrupts designed for maximum reach. Bold hooks that challenge assumptions and stop the scroll.

I

Influence

Prove it. Create FOMO. Social proof, results, and comment triggers. Transaction counts, debate starters. Content that feeds the algorithm for everything else.

S

Sell

Showcase a listing. Drive action. Property teasers, just-listed, open house promos. Converts the trust built by the other three pillars into showings, DMs, and listing appointments.

E

Educate

Build authority. Become the market expert. Market data, process breakdowns, myth-busting, insider tips. Positions you as a resource, not a salesperson.

Retainer Plans

Choose Your Monthly Volume

Every plan includes strategy, scripting, on-camera coaching, and cinematic editing — built around the RISE framework.

★ Presence — Most Popular

Foundation

$1,100/mo

2 reels per month

2 short-form reels/month
Custom scripting and hooks
One shoot day per month (half day)
Monthly strategy call (30 min)
On-camera coaching & direction
Content mapped to RISE framework
Vertical format for Instagram & TikTok

Includes: 135 Content Ideas PDF

Book Now

Presence

$2,000/mo

4 reels per month

Everything in Foundation, plus:
4 short-form reels/month
Full shoot day per month
10% off all listing media shoots
Priority booking on all shoots
Launch Kit signup bonus ($544+ value)

Book Now

Best Value

Premiere

$2,700/mo

6 reels + 2 portraits per month

Everything in Presence, plus:
6 short-form reels/month
Two shoot days per month
Extended strategy call (60 min)
2 portrait photos per month
15% off all listing media shoots

8 pieces of content/month — the most value per dollar

Book Now

A La Carte

Need Just One? Premium Reel

Not ready for a retainer? Book a single reel. Same scripting, same direction, same cinematic quality — one video at a time.

$650

per reel — one-time

Custom scripting and hook written for your brand
On-camera coaching and full creative direction
Cinematic vertical edit for Instagram & TikTok

Retainer clients get the same reel for as low as $450. See plans above.

Every Plan

What's Included in Every Plan

Custom scripting and hooks written for your brand voice
Dedicated shoot days per month — all content batched efficiently
Monthly strategy call to align on topics, goals, and direction
On-camera coaching and direction throughout every shoot
Every video mapped to the RISE content framework
Edit-ready delivery in vertical format for Instagram and TikTok

Signup Bonus

The Launch Kit — Free with Presence & Premiere

Everything you need to hit the ground running from day one.

135 Content Ideas PDF — never run out of topics
"How to Show Up on Camera" Guide — what to wear, where to look, how to be yourself on screen
Priority booking status on all listing media shoots

$544+ value — included at no extra cost

Commitment

How It Works

All retainer plans are month-to-month — no contracts, no lock-in, no cancellation fees. We earn your business every single month. Cancel anytime.

What Agents Are Saying

Trusted by Agents Who Want to Be Directed, Not Just Filmed

★★★★★

"Victor is a next level videographer. He's very patient with those of us who are new to creating real estate content. Because he's well educated in directing he's able to guide us through our shoots quickly and stress free."

Cheyenne Alred

Stanfield Real Estate

★★★★★

"Victor did an outstanding job from start to finish. He had a quick turnaround time and gave great direction during filming, making the whole process easy and comfortable. Highly recommend working with him and his team!"

Amber Bake

Stanfield Real Estate

★★★★★

"Victor was very patient, supportive, and never rushed the process. He made me feel comfortable in front of the camera and ensured we captured the best possible result. The final videos and photos turned out absolutely stunning."

Nhu White

Frontier Realty

Is This Right for You?

Built for Agents Who Are Ready to Be Known

The retainer isn't for everyone — and that's by design.

This is for you if...

You're closing deals and ready to build a brand that matches your work
You want to be the first name that comes to mind in your market
You're done guessing what to post and want a system behind your content
You're willing to show up on camera and trust the process
You understand that brand is a long-term investment, not a one-month experiment

This probably isn't for you if...

You're shopping for the lowest price
You want to stay behind the camera
You're looking for a quick viral moment, not a real brand
You're not ready to commit to showing up consistently

Questions

Common Questions

That's a big monthly investment.

Your average commission after splits covers four to eight months of the retainer. One listing that traces back to your content pays for the entire year — and the brand equity compounds long after that.

How long before I see results?

Content doesn't work like a light switch. Month one builds the foundation. Month two, the algorithm starts favoring you. Month three, people start reaching out because they've been watching. That's when the shift happens — and most agents don't want to stop.

I don't know what to talk about on camera.

You don't have to. We come to every planning call with topics, hooks, and full scripts already mapped to your market and your brand. You just show up and deliver.

I freeze up on camera.

So does almost every agent the first time. We coach you through every take — where to stand, what to do with your hands, how to talk like you're sitting across a kitchen island from a seller, not performing for a camera. By take three, you forget the camera is there.

I already post content.

Good — you're ahead of most agents. But there's a difference between posting and performing. A retainer turns random posts into a system where every video has a strategic purpose: some build reach, some build trust, some drive listings. That's the gap between an Instagram feed and a lead machine.

What if I want to cancel?

Cancel anytime. No penalties, no awkward conversations. But here's what we've seen — agents who commit to the process don't want to stop, because by month three their feed looks completely different and the inbound starts.

Why not just hire a videographer?

A videographer points a camera and sends you files. We plan your content, write your scripts, direct you on set, and coach you on camera so you actually look and sound like the expert you are. The strategy call alone is something no videographer offers.

Can I try before committing to a retainer?

Yes — reach out and ask about our introductory session. It's a great way to experience the coaching, the direction, and the quality before committing to a monthly plan.

Common Questions

Social Media Retainer Pricing FAQ
for Real Estate Agents

Each tier increases in content volume, posting frequency, and strategic depth. Foundation is built for agents who want consistent baseline presence. Presence adds more content and reels. Premiere is our full-service offering — designed for top producers who want their social media to actively generate leads and listing appointments every month.

Yes. All packages are month-to-month — cancel anytime. There are no long-term contracts, no annual commitments, and no cancellation fees. We earn your business every single month.

Yes. All photos and video content created during your retainer are fully yours. You own the rights and can use the content anywhere — Instagram, your website, email newsletters, ads, or client gifts. There are no licensing restrictions.

That's exactly why the retainer model works. We build content around your brand, your market, and your expertise — not just your active listings. Market updates, neighborhood spotlights, agent lifestyle, and client success stories give you high-quality content every month, regardless of your listing count.

No setup fees. Your first month starts with a strategy session to align on your brand, goals, and content direction. We get to work immediately — your first shoot is typically scheduled within the first two weeks.